Founded by sarah cheetham - International dressage rider, trainer and BD listed judge.


Designed and produced Team GBR & Irish team coats for the European Championships, Denmark.

Started private commissions from Elite riders such as Charlotte Dujardin, Carl Hester and Kitty King. 


 Received the prestigious invitation to exhibit at Badminton International Horse Trials 

Started International Sales 


Designed and produced the Team Coats for the Qatar Event Team 

Commissioned our own technical fabric in 5 different colours 

Moved production to Germany

4 employees 


Awarded the contract to design and produce all the GBR team rider coats, across all disciplines, for the Rio Olympic Games 


 Over 3,500 customers in 20 different Nations 

Started to supply retailers World Wide

Opened new Show Room - Nr. Royal Wotton Bassett


 Invited to form collaboration with Musto to design and produce all GBR team coats.

Produced all the GBR team coats for WEG, Tryon, U.S.A

Produced all the USA Paralympic coats for WEG 

Produced all the Taiwan Team Coats for the Asian Games

8 employees 


Produced all the GBR team coats for the European Championships

Created new state of the art Design studio for the website

Relocated to larger premises with offices and showroom in Swindon.


Awarded the contract to produce and design all the GBR Team coats for the Tokyo Olympic Games.

Created revolutionary new 3D body scanner for website

Website became multilingual in German, Italian, Russian, French and Spanish.

Formed partnership with Lillie Keenan - International US Show Jumper, to produce and design her own range of equestrian clothing.


Formed Collaboration with KASK to produce exclusive hats incorporating our own fabrics to perfectly match our jackets.

Awarded the contract to produce and design all the GBR Team tailcoats for the European Championships in Hagen Germany.

Invited by the Cotswold Club Equestrian to share their stunning new boutique, overlooking the International arena GL54 3AZ - opening Spring 2021